“Managing Intellectual Property in an Open Innovation Environment”
The Licensing Executives Society –Arab Countries (LES-AC) in cooperation with ASharqia Chamber are organizing Workshop on
“Managing Intellectual Property in an Open Innovation Environment”
Companies today are managing their IP and open innovation initiatives with varying degrees of success. When these two processes are combined, the results can be anything from great to catastrophic. This workshop is focused on improving the quality of both IP management and open innovation initiatives with a particular focus on the overlap and synergy that can be obtained when done thoughtfully. These merged capabilities are becoming evermore important to incorporate into a company’s open innovation process because shortened product development cycles and regional IP differences offer competitors greater opportunity to take advantage of strategic mistakes. In this workshop Dr. Paul Germeraad will discuss company examples that will provide attendees with detailed insight on how to proceed and what pitfalls to avoid.
WHAT YOU WILL LEARN:
• How managing IP and conducting open innovation are inter-related.
• How the six steps of finding and integrating open innovation technology with the help of IP databases increases the quality of projects and decreases time to market.
• How development projects based on market share, growth rate and IP density give appropriate project selection criteria for one company but incent an open innovation partner to behave differently.
• How to decipher IP patterns for appropriate open innovation decisions.
• How a dozen learning’s about doing open innovation well apply to IP management.
• How the geographic distribution of IP tells you where to develop and first commercialize new products
Targeted Groups:
R&D, Business Development, General Managers, Presidents and CEO’s, in large companies they can be managers, directors and senior executives responsible for setting the company direction. In smaller companies they should be directors and executives.
Workshop Language:
English (Translation will be available)