LES-AC holds a workshop on the World IP Day
AMMAN - The Licensing Executives Society- Arab Countries (LES-AC) will hold the “well known trademarks”; the workshop that is to be held on the occasion of the World IP Day, on April 28, 2019.
The workshop will discuss the ways to protect a trademark against violations, theft and misuse, especially in the era of thriving e-commerce. The workshop discussed the best ways to select, establish, register and restructure a new brand, and ways to develop brand policies and methods of brand licensing.
Participants in the workshop will be businessmen who wished to understand the elements and techniques for building a strong brand, in addition to lawyers and legal professionals and executives from manufacturing companies.