Workshop On “Commercializing Technology through the Power of IP Licensing” &Training Course On “Fundamentals of Intellectual Asset Management and Licensing”
The Licensing Executives Society – Arab Countries in cooperation with Asharqia Chamber, organized a training course entitled “Fundamentals of Intellectual Asset Management and Licensing” part of the "Arab Certified IP Licensing Practitioner" program in Al-Khobar, KSA.
Course Contents:
The intensive 32-hour training course provides participants with basic concepts and skills necessary for successful Intellectual Asset Management and Licensing. This course consists of four major topics:
1. The Basics of Intellectual Property and Licensing
- Overview of Intellectual Property: Trade Secrets and Patents
- Copyrights and Trademarks
- Anatomy of a Utility Patent
- Licensing: Attributes, Issues and Terminology
2. Business Framework of IP and Licensing
- Overview of Intellectual Asset Management Model and Strategy Elements.
- Creation Element, Portfolio Management, Value Extraction.
- The Search, Value Recognition and Maturity Model, Finding and Qualifying Prospects.
3. The Deal: Valuation and Negotiation
- Valuation Overview, Market and Cost Approaches.
- Income Approach, Value Considerations, Due Diligence.
- Negotiation Principles, Strategies, Tactics, and Styles.
- Deal Memo, Closing, Outcomes, and Maintenance.
- Deal Presentations and Analysis.
- Maintaining IP Agreements.
4. Living with the Deal
-Maintaining IP Agreements: Plans, Implementation, Content, Contractual Obligations, Relationships, and Responsibilities
-Case Study Application: Analysis of the IA Management Issues in the Deals Negotiated in 103
-Termination Issues and Dispute Resolution Procedures
Targeted Groups
This course is designed for those whose responsibilities include any aspect of Licensing and Technology Transfer such as: lawyers, financial & business development consultants, Intellectual Asset managers, patent attorneys, portfolio managers, CEOs, general managers, business owners and consultants dealing with Franchising & Licensing and people working in any kind of industries.
After completing this Course, participants will be able to:
Use the fundamental language of Intellectual Property and Licensing
Identify basic legal issues
Understand how to develop an Intellectual Asset Management process
Participate in analyzing and assessing the portfolio of Intellectual Assets
Understand how technologies are valued
Recognize and use successful strategies for negotiating and closing a deal
Understand the business factors that contribute to successful agreement management